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1) Creating that perfect user experience

Ultimately, all retailers are striving to create the best user experience and thus encourage their audience to spend more money with them. A single source of truth allows brands to tap into the power of personalisation more, providing their end user with a more enjoyable experience. And with personalisation increasing revenues by up to 15 percent, the proof really is in the data. Through an accurate understanding of your data, retailers can create more targeted ads relevant to specific audiences.

As well as engaging with users through more targeted messaging, a single source of truth provides your audience with consistency. Whether they’re engaging with you via mobile or POS device, you want to ensure they see the same information across all channels. For instance, stock levels, product information, delivery times and costs should look the same to a user, no matter what platform they are on. Failing to deliver this consistent experience across different channels can leave users feeling disillusioned with your brand, creating a sense of mistrust between them and your products.

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